About Me


David A. Chapa

Executive Summary
Drive to desired results, conceptualizing and directing the development of advanced technology solutions and communicating value.

Strength in formulating strategies for technology M&A’s, integration and implementation.

Provide vision and dedicated leadership in key technology areas including Enterprise Data Protection, Disaster Recovery, Business Continuity, Archive/Compliance and Storage Efficiency.

Combine strategic planning and team development expertise with strong technical qualifications to present complex, comprehensive solutions to achieve responsive long term objectives for growth and profitability. Strong work ethic, drive and ambition.

20+ year storage industry executive with an excellent track record

Areas of expertise:

* Strategic & Tactical Planning
* Technology Needs Analysis
* Budgetary Planning & Control
* Team Development & Retention
* Relationship Management
* Process Re-engineering
* Data Protection and Business Continuity
* Effective & Prolific Communicator

2010 – Speaker, Trace|3 Customer EBC, Las Vegas, NV
2009 – Speaker, SNW Phoenix, Arizona
2009 – Key Speaker, NetApp Customer Event, Sunnyvale, CA
2006 – Key Speaker, COOP and Disaster Recovery Forum, Washington, D.C.
2006 – Key Speaker, CIO Forum, St. Petersburg, FL
2005 – Key Speaker, CIO, Atlanta, GA

Honors March 2006 – ADIC “Penguin Club”, Nuevo Vallarta, MX

2010 – Technical Editor, John Wiley and Sons, Publisher
“Cloud Security” (working title)
“Security 2020” (working title)
2008 – Article, Tech OnTap, “Choosing the right backup technology”
2003 – Co-Author, “Implementing Backup and Recovery”, John Wiley and Sons, Publisher
2002 – Article, Disaster Recovery Journal, “Recovery and Backup”

Professional Experience
2008 – Present NetApp, Inc. Englewood, CO
2010 – Present Director, DP Strategy and Global Alliance

Leverage experience gained through leading the Backup/Recovery solutions team to include all of Data Protection. Work cross functionally providing vision and strategic positioning within adjacent markets, integrated solution options with major alliance partners and increase sales, channel and customer awareness.

Maintain healthy investment with analyst community establishing solid relationships to better gain insights into market drivers.

Developed the Social Media “Coverage Cube” ensuring all inbound and outbound marketing vehicles are leveraged for key messaging, covering all available avenues are segmented out by date, delivery content, and depth of content to final announcement.

2008 – 2010 Director, Backup and Recovery Solutions

P&L responsibility and product line influence leading a team of marketing managers for the company's enterprise backup and recovery portfolio, generating significant revenue impact across the product lines sold worldwide.

This team launched innovative backup and recovery solutions of both software and hardware worldwide, quickly driving brand awareness, attacking new and adjacent markets generating new business leading to an increase in revenue growth in a highly competitive market.

The challenge included redesigning the product marketing function to emphasize solutions targeting specific customer problems, leveraging channel and solution partners, hiring and managing top talent, creating a clearly positioned brand and a complete solution offering as well as a significant rework and net new creation of both collateral and field training materials to support the strategy moving forward.

Plan development, review and roll-out of key field, channel and product programs.

Strategic positioning of the entire data protection portfolio based on market research analysis, trends and customer feedback.

* Engage Product Management, assisting in planning, articulate customer requirements
* Trusted Advisor to senior executives and heads of business units on strategy, positioning and futures.
* Directly manage a team of four, virtual team of 16 people including two sales specialists for Backup and Recovery.
* Direct all activities around campaign and program investment for lead and demand generation.

Challenge: Build a brand new team, create new unifying message for the company’s Backup and Recovery solutions across three separate business units to be leveraged world-wide, create and roll-out a brand new field enablement program and channel training/specialization program.

Manage the creation of direct sales solutions centric selling program, channel specialization program and product launch activities for next generation backup storage solutions.

2003 – Jan. 2008 Quantum Corporation Englewood, CO
Senior Technologist, Solutions Marketing

Create and deliver technical sales training to global sales organization with focus on Pre-Sales Engineers to ensure a solid foundational understanding for selling complex integrated solutions in a consultative approach. Generate external collateral material including White Papers, Tech Notes and Technical Spotlights.

1997 - 2003 DataStaff, Inc. Chicago, IL
Vice President/Partner

Promoted through a series of increasingly responsible leadership roles. Advancement based on consistent contributions of solutions selling and development of highly-focused cohesive teams. A well known, respected contributor and trusted advisor to the VERITAS NetBackup user community.

1984 Harper College Palatine, IL
Computer Science

1985 – 1986 Illinois College Jacksonville, IL
Computer Science

References http://www.linkedin.com/in/davidachapa
Others Available Upon Request